MOF (or MOF Girls’ Mall), short for Museum of Friendship, was founded in London in 2014 by Central Saint Martins fashion designer Wang Tianmo. Rooted in a love for thoughtful design and everyday fashion, it creates accessible clothing for girls to explore and express themselves. Free from age, status and expectations, MOF Girls’ Mall celebrates individuality, believing that fashion should be a space to be yourself, experiment freely and have fun.

Brand Story - MOF