HIDDENNOTES was founded in 2015. The head designer, Danni Chen, focuses on comfort and practicality in her designs. Each new product seeks inspiration from everyday life, aiming to integrate every bag seamlessly into daily routines.

The designer's keen sensitivity to fabric, materials, and colours injects a lot of "playfulness" into the creations. This goes beyond contrasting colours between the bag body, shoulder straps, and accessories; each bag and accessory is crafted as an individual "material," allowing customers with their own ideas to engage in a second round of creativity and styling.

HIDDENNOTES is truly creating a one-of-a-kind bag that only belongs to you!

Brand Story - HIDDENNOTES