Collection - HIDDENNOTES

HIDDENNOTES was founded in 2015. Initially, the brand started with drawstring bags, creating different "personalities" with various fabrics on a signature bag shape. Each new product release brings surprising materials to this seemingly simple bag shape, making it versatile for casual holidays or stylish commutes.

The head designer, Danni Chen, is not formally trained but taught herself to become a designer due to her love for fashion. She focuses on comfort and practicality in her designs. Each new product seeks inspiration from everyday life, aiming to integrate every bag seamlessly into daily routines.

Before designing new products for each season, the designer considers the lifestyle and usage scenarios of modern people, avoiding confinement to any single style. The emphasis on versatility and practicality is the starting point for each design. Therefore, HIDDENNOTES appeals to a wide age range of customers, from sweet hot girls to sporty trendy guys, with products exported to Hong Kong, Macau, Taiwan, Japan, Australia, Singapore, and beyond.

Early works

Woven series

Print series

 

 

From Design to Production: The products have evolved from the original drawstring bags to include fluffy bags, beaded bags, vegan leather bags, chain accessories and so on. Each bag, from design to production, is processed in their own factory. With fabrics and prints sold in limited editions, the brand makes every customer own a unique bag with a touch of personal style.

The designer's keen sensitivity to fabric, materials, and colours injects a lot of "playfulness" into the following creations. This goes beyond contrasting colours between the bag body, shoulder straps, and accessories; each bag and accessory is crafted as an individual "material," allowing customers with their own ideas to engage in a second round of creativity and styling.

HIDDENNOTES is truly creating a one-of-a-kind bag that only belongs to you!

  

 

Lookbook

 

Accessories - besides bringing in new bag styles, they also design corresponding accessories based on the materials of the upcoming collections for different occasions and seasons to better complement them.

 

Publications

Celebrities & influencers

Stockists

Guangzhou/Shanghai/Qingdao/Hangzhou

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