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Brand Story - AR by Almond Rocks
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Collection - AR by Almond Rocks
AR by Almond Rocks was founded by SKA in the UK in 2010, featuring socks and apparel inspired by street fashion. During the creative process, they collaborate with pioneering artists from different fields and industries, constantly experimenting with interesting design elements and concepts to broaden the "boundaries" and integrate design into homewear culture. Wearing AR lets you comfortably step out in style. Homewear Anywhere.
- Homewear
- Broaden the boundaries of wearing
- Spread the new concept of homewear culture
- Anywhere
- Switch scenes at will
- Step out in a second anytime
- Relaxed
- Be positive and happy to discover fun in life
- Comfortably enjoy what you have
- Staycation
- Travel and perceive with a more everyday state of mind
- Ordinary yet full of surprises
Lookbook
Celebrities
Influencers
Collaborations
Events
Founded in 2016, Bar Lotus from Chengdu is a space and brand concept born out of a love for creativity, architecture, and art. AR teamed up with Bar Lotus to invite friends to share beautiful moments, continuing traditions, and making shiny wishes for the new year under the Christmas sock tree.
abC is an institution and platform focused on outdoor arts, organizing China's first artist book fair and an international independent publication expo. AR and abC gathered in the Aranya Wetland Park in Beidaihe, with autumn, lawn, and people, making this special outdoor book fair burst with more possibilities.
WallpaperSTORE* opened its second pop-up shop in Hangzhou Tianmuli, numbered STORE*002. The collaboration series is inspired by the theme "dreams," using dreamy purple to evoke the freedom, romance, and happiness surrounded by "dreams."
The B1OCK fashion concept store is located in a ten-storey building in Hangzhou Tianmuli designed by Renzo Piano. Defined as an "open living room," it was named Little Strangers by Theaster Gates.
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