Collection - MOF ISCREAMCOLOUR

MOF ISCREAMCOLOUR is an artist derivative brand. It was jointly launched on Instagram by MOF (Museum of Friendship) Girls' Mall platform and the artist Humberto Cruz from California, USA, under the name @iscreamcolour. This is a brand-new, fun-filled clothing and lifestyle brand that aims to add a touch of fresh creamy colours to everyday life.
 

MOF, short for Museum of Friendship, was founded in London in 2014. Founder Wang Tianmo graduated from the Central Saint Martins Fashion Design Department in 2011 and won the Saint Martins Grand Prize. So far, only two Chinese people have won this award.
As a mainline brand, Museum of Friendship has participated multiple times in Paris, London and Shanghai Fashion Week and has been featured in world-renowned stores such as Opening Ceremony, 10 Corso Como, H.Lorenzo, and LABELHOOD.
In 2017, the founder ceased mainline business to focus on elevating new online brands. MOF GIFT SHOP, MOF-stretch, Next Passport, Oink Oink, iscremcolour MOF, tilt knees, Half Moon Angle - these brands, which have more than 20 million followers online, all belong to MOF. More brands will be developed in the future.
In 2020, the founder proposed the concept of MOF Girls' Mall and began expanding the brand's offline business. In 2021, the first pop-up shop of MOF Girls' Mall opened on Yuyuan Road in Shanghai. In December 2022, the first official store was established in Chengdu COSMO. In 2023, MOF continued to establish stores in Beijing, Tianjin, Nanjing, Hangzhou, Suzhou, Shenyang, and other cities.
   

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